What we do
What NIA INVEST is
We connect content creators with early-stage consumer brands, where the creator delivers content and reach in exchange for equity.
01
Find the match
02
Structure the deal
03
Manage it to exit
The model
The switch
Paid ads are getting more expensive and less effective, so consumer brands rely more on content creators for distribution. Smaller brands had to raise money to afford effective campaigns. Not anymore.
Before
consumer brand
→
venture capital
→
content creators
The switch
consumer brand
content creators
Direct alignment between the content creator and the brand
When the brand wins, everybody wins
A strong trust signal from an expert in the field
No need to raise a venture capital round
Two sides
Built for both sides of the deal
For consumer brands
Reach without a raise
Get content and reach from the right creator without raising a venture capital round to pay for campaigns. The creator grows with you, so the content keeps coming.
For content creators
Turn reach into ownership
Instead of a one-off campaign fee, build equity in the brands you grow. When the brand wins, everybody wins.
Our role
What we take care of
We find the match, structure the deal, and manage it to exit.
01
Create the perfect match.
02
Structure the deal and legal contracts.
03
Run due diligence on both the content creator and the company.
04
Post-deal management.
Track the content creator's performance metrics and report to the company.
Track the company's financial performance and translate it into understandable knowledge for the content creator.
Contact
Let's talk
Building a consumer brand, or a creator with reach to invest? Get in touch.
Email Jorinde JorindeHoek@gmail.com